Michinoku Trail Club manages and runs Natori Trail Center, which acts as the headquarters for the entire Michinoku Coastal Trail. We work to maintain and promote usage of the trail in cooperation with the Ministry of the Environment, local governments along the trail and satellite facilities. We also provide news and information along the trail to hikers.

We do our daily work with the hope that involvement and mutual support from all kinds of people–people who will interact with hikers, those helping maintain the trail, stores and lodging facilities, and trail angels–will help hikers have a safe and fun experience on the Michinoku Coastal Trail, make the Michinoku Coastal Trail a sustainable course, and a trail loved by many people. We also hope to foster walking culture in Japan.